Why product information management?
What is PIM? Who needs it? Why should you pay attention to it? Here are all the answers.
What is PIM
PIM stands for product information management and in its core is all the actions a person does to manage the information required to sell and market one single product.
This is everything from name, image, and description to product stories, specific product information such as measurement, etc.
What is a PIM
system
A product information management system is the software you use to collect all of your webshop data, so you can organize, improve and then distribute it to all sales channels.
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What type of product data needs to be managed?
Important product data such as SKU, Name, Description
Business information such as Price, Customer Reviews
Product relationships such as Categories, Variations, Cross-sell, Up-sell and Related
Industrial specifications such as Measurements and Materials
Files such as Images, Videos, CSV files
Digital marketing data such as SEO, Keywords, Meta Titles, and Meta Descriptions
Supplier and manufacturer data such as Shipping costs
Channel-specific and multi-store local data such as Translations
Who needs a PIM system?
Sales teams and customer support
who need accurate product information that is easily accessible
Ecommerce managers
who need to improve conversion rates and update product information
Marketing
teams
who need to create a lot of content to deliver a consistent user experience
Brand
owners
who need to strengthen their relationship with suppliers and retailers
Your very own customers
who want to buy from a webshop they can trust
